White coats sparkle without bleaching when shampooed with this extraordinary formula that has been developed for white and other light coloured coats. Fortified with protein, it cleans thoroughly while adding life and body to the coat. Controls matting, tangling and fly-away hair. Its rich lather rinses out easily, leaving the hair smooth, manageable, shiny and with a fresh clean smell. It is rich and foamy with neutral pH. Can be diluted 1 part shampoo with 4 parts water. Safe to use with monthly flea and tick spot-on products.